Op-Ed: Independent Musician Ron Pope: How I Made $250K From Streaming

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I believe that Taylor Swift and Scott Borchetta (president of her label, Big Machine Records) are misinformed about what streaming services are doing for emerging artists. Additionally, I feel that they are off-base in terms of what these sites mean for the future of our industry as a whole. The value of services like Spotify and Pandora within the music industry of today, and tomorrow, simply cannot be overstated. Also, it is of the utmost necessity for the continued growth of digital revenue generation that established artists participate in the building of audiences for services that pay out money for streams. For me, the explosion of streaming has proven to be yet another brick in the path towards a more democratic recording industry. I do agree that per stream royalty rates across the board are absurdly low. However, established acts removing their music from individual streaming services is not helping this fact. The media coverage on this issue has presented many of the facts regarding streaming in convoluted, confusing ways; I’m going to do my best to break down the streaming argument and explain how the music industry works for those readers who aren’t involved in the business.



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